ABOUT ME

For over seven years, I have had various positions or roles ranging from a Multicultural Marketing and Digital Activations Strategist at Hearts & Science, Director of Public Relations at Cabanillas Law, to an Ad Sales Associate at NBCUniversal. I’m known for making an impact in every role or project I am a part of, and I enjoy working in a challenging environment.

I have helped launch multi-channel marketing campaigns for brands like HBO Max, Comcast, Lexus, Mitsubishi, Intel, and other clients like political campaigns, religious institutions, and small businesses. I am not only used to making an impact in every role or project that I am a part of, but I also enjoy working in a challenging environment.

Outside of work, I enjoy traveling with family and friends, lifestyle photography for Getty Images, indulging in new cuisines, and community organizing throughout Westchester County and New York City. If you’re looking for someone who has experience managing multi-platform marketing campaigns, deep understanding of digital marketing and is data-driven.

EXPERT IN:

Media Planning

Using data and trends, I develop messaging that move targeted audiences toward call-to-actions. 

Media Strategy

I strategize best practices for my clients to reach their bottom line and build brand awareness.

Media Planning

I strategize best practices for my clients to reach their bottom line and build brand awareness.

Web Design

I create responsive websites that keep SEO and storytelling top-of-mind, while building your brands digital presence. 

Videography

I produce videos that bring messages to life and help create a compelling narrative that breaks through the noise. 

Campaigns

I’ve helped create winning Electoral strategies, content, and messaging that leave an impact in desired audiences and that win elections.

Data Anayltics

I conduct competitive and consumer research that gives your insights into your targeted audiences.

Graphic Design

I have experience developing sleek and attractive on-message branding that leaves a long-lasting impact.

Photography

Powerful visuals are crucial for strengthening any message. I have experience planning out visuals, so that every shot is tailored to a message. 

EXPERIENCE:

Hearts & Science

2021 - Present

Strategist, Multicultural Marketing & Digital Activations (HBO Max)

Cabanillas & Associates, P.C.

2019 - 2021

Contract | Director of Communications (March 2021- 2021)

Blue Media Project

2017 - 2021

CEO & Creative Director

NBCUniversal

2017 - 2018

Advertising Sales Associate

ADDITIONAL EXPERIENCE:

Burdick for NYS Assembly

2019 - 2020

Digital Organizer

Getty Images

2020 - Present

Contributing Photographer

Board of Elections

2018 - 2020

Staff Assistant

EDUCATION:

Iona College

2018 - 2020

Masters of Business Administration in Marketing

SUNY New Paltz

2015 - 2017

Bachelor of Arts in Public Relations; Minor in Economics

Berkeley College

2012 - 2014

Associates in Applied Science in Management

TRAINING:

Arena Academy

2019

Communications Director Track

Organizing for Action

2018

Community Organizing Fellowship

DCCC Field Fellowship

2018

Field Organizing Fellowship

T Howard Foundation

2017

T Howard Talent Pool & Alumni Program

COMMUNITY:

New Rochelle Democratic Committee

2017 - Present

Community District Leader

Hispanic Democrats of Westchester

2017 - 2022

General Member

Indivisible Westchester

2017 - 2021

General Member

Westchester Young Democrats

2017 - 2022

General Member

Skip to content