ABOUT ME
For over seven years, I have had various positions or roles ranging from a Multicultural Marketing and Digital Activations Strategist at Hearts & Science, Director of Public Relations at Cabanillas Law, to an Ad Sales Associate at NBCUniversal. I’m known for making an impact in every role or project I am a part of, and I enjoy working in a challenging environment.
I have helped launch multi-channel marketing campaigns for brands like HBO Max, Comcast, Lexus, Mitsubishi, Intel, and other clients like political campaigns, religious institutions, and small businesses. I am not only used to making an impact in every role or project that I am a part of, but I also enjoy working in a challenging environment.
Outside of work, I enjoy traveling with family and friends, lifestyle photography for Getty Images, indulging in new cuisines, and community organizing throughout Westchester County and New York City. If you’re looking for someone who has experience managing multi-platform marketing campaigns, deep understanding of digital marketing and is data-driven.
EXPERT IN:
Media Planning
Using data and trends, I develop messaging that move targeted audiences toward call-to-actions.
Media Strategy
I strategize best practices for my clients to reach their bottom line and build brand awareness.
Media Planning
I strategize best practices for my clients to reach their bottom line and build brand awareness.
Web Design
I create responsive websites that keep SEO and storytelling top-of-mind, while building your brands digital presence.
Videography
I produce videos that bring messages to life and help create a compelling narrative that breaks through the noise.
Campaigns
I’ve helped create winning Electoral strategies, content, and messaging that leave an impact in desired audiences and that win elections.
Data Anayltics
I conduct competitive and consumer research that gives your insights into your targeted audiences.
Graphic Design
I have experience developing sleek and attractive on-message branding that leaves a long-lasting impact.
Photography
Powerful visuals are crucial for strengthening any message. I have experience planning out visuals, so that every shot is tailored to a message.
EXPERIENCE:
Hearts & Science
2021 - Present
Strategist, Multicultural Marketing & Digital Activations (HBO Max)
Cabanillas & Associates, P.C.
2019 - 2021
Contract | Director of Communications (March 2021- 2021)
Blue Media Project
2017 - 2021
CEO & Creative Director
NBCUniversal
2017 - 2018
Advertising Sales Associate
ADDITIONAL EXPERIENCE:
Burdick for NYS Assembly
2019 - 2020
Digital Organizer
Getty Images
2020 - Present
Contributing Photographer
Board of Elections
2018 - 2020
Staff Assistant
EDUCATION:
Iona College
2018 - 2020
Masters of Business Administration in Marketing
SUNY New Paltz
2015 - 2017
Bachelor of Arts in Public Relations; Minor in Economics
Berkeley College
2012 - 2014
Associates in Applied Science in Management
TRAINING:
Arena Academy
2019
Communications Director Track
Organizing for Action
2018
Community Organizing Fellowship
DCCC Field Fellowship
2018
Field Organizing Fellowship
T Howard Foundation
2017
T Howard Talent Pool & Alumni Program
COMMUNITY:
New Rochelle Democratic Committee
2017 - Present
Community District Leader
Hispanic Democrats of Westchester
2017 - 2022
General Member
Indivisible Westchester
2017 - 2021
General Member
Westchester Young Democrats
2017 - 2022
General Member
